The trial of the century as far as the US wireless industry is concerned has kicked off on Monday, and right from the start, the states opposing a $26.5 billion merger between T-Mobile and Sprint seem to have poked a few big holes in the two carriers’ defense strategy.
Namely, it appears that Roger Solé, Sprint’s Chief Marketing Officer since December 2015, sent then-CEO Marcelo Claure a text message at some point in 2017 anticipating an increase of $5 a month in average revenue per subscriber if a merger were to go through. Solé also believed rivals Verizon and AT&T could benefit from a “consolidated market” in a similar way without spending a dime.
Naturally, the “Now Network’s” CMO, who was asked to testify on the matter, was quick to downplay the seriousness of his text, which allegedly went unanswered by Claure, who is now the CEO of Sprint parent company SoftBank, as well as Sprint and WeWork’s executive chairman. Solé highlighted he was merely venturing a guess about what could eventually happen “very far down the road.”