While 2020 is by no means a run-of-the-mill year for anyone, Apple is making it particularly unorthodox by issuing a new iPhone in the, gasp, spring, and now preparing to unleash not one or two or three, but four new iPhone 12 models in the fall.
Apple iPhone SE 2021? Nah, too expensive.
What the spring 2021 iPhone could bring, however, is a much lower price point compared to its 5G Pro brethren already out in the field at that time. According to the Wedbush analyst Ives “price points will be aggressive as Apple goes after their broader customer base. Especially in a recession, in a COVID-19 backdrop, they need to make sure they’re hitting all price categories.“
Thus, if you have been wondering how Apple may over the price gap between the rumored $649 iPhone 12, and the $999 Pro models, a $799 tag for a non-5G model may be just the recipe to hit all those market niches that have been left woefully underserved by an iPhone model.